I’m Katharina-Anna Goetzendorfer — independent design director with focus on branding, brand building and campaigns. I’ve worked for global brands like Timberland and Unicef, as well as national brands in the Dutch, German, Austrian and Japanese markets. As independent Design Director I work for clients among Europe. My power and passion lie in strategy and concept-driven brand identities. I can serve with Brand Strategy, Brand Design, Digital Design, Webdesign, Printdesign, 360 Campaigns, Art Direction and Film & Photography Supervision.

 
 

  Professional Career

Independent & Freelance Brandbuilding, Design, Artdirection, Creative Leadership Amsterdam June 2023 -
Natwerk Head of Design Amsterdam Aug. 2022 - May 2023
Creative Lead Amsterdam Jan.- Aug. 2022
Art Director & Designer Amsterdam 2021 - 2022
Havas Lemz Art Director & Designer Amsterdam 2018 - 2020
Moodley Brand Identity Branddesigner Vienna 2017 - 2018
'Eye to Ear' Business Partnership Vienna 2016 - 2018
Freelance Designer Vienna 2015 - 2017
Masters & Bachelor University of Applied Arts: Communication Design Vienna 2010 - 2017
Bachelor University Vienna: Communication Sciences Vienna 2009 - 2015
Learning abroad Internship, Art Director Hava Lemz Amsterdam 2015
Exchange Semester Willem de Kooning Rotterdam 2014 - 2015
Intership, Art Director Scholz and Friends Berlin Berlin 2013
First agency experience Internship, Art Director Springer und Jacoby Vienna 2012

 

  Talks, Exhibitions and Publications

Dare, Digital Design Festival founded by Emerce Talk Amsterdam 2019
Digital Day Liechtenstein Exhibition & Conference Participation Kunstmuseum Liechtenstein 2018
Cause Magazine Article Art Magazine, Brazil 2018
Communicating Design in Teaching and Learning Processes Guest Lecture University of Applied Arts, Vienna 2017
Communicating the Museum Talk Los Angeles 2017
Vienna Design Week Talk Vienna 2017
Aesthetik der Veraenderung Exhibition Participation MAK Vienna 2017 - 2018
Future Undone Exhibition Participation Vienna 2017
The Essence Exhibition Participation Vienna 2017
Neues Museum Article Austria 2017
Valid Magazine Article Austria 2017
Design Made in Austria Article Austria 2015

 

  Awards

Art Directors Club of Europe Gold International 2017
Red Dot Award Winner International 2017
Ocean Outdoors Silver The Netherlands 2021
Fresh Air Challenge, Outdoor Award Grand Prize The Netherlands 2019
DDC, Deutscher Design Club Gold Germany 2017
IDCA Award (Museums Award) Silver (1st Getty Museum L.A., 3rd Tate Gallery) International/td> 2017
Creative Club Austria Gold Austria 2017
Digital Business Trend Award Gold Austria 2016
Austrian Inclusion Award Honory Mention Austria 2016
Young Lions, Cannes Lions Junior Competition Silver Austria 2015
Art Directors Club Germany Merit Germany 2014