Mediq Meer mens
Mediq is Amazon for the healthcare industry. This sounds cold but, as a player who’s not directly at the bedside, they spend a lot of time making healthcare more human. There are multiple examples of how they make people feel less like a patient and more like a human being – from bringing infusion therapy to people’s homes, work or holidays, to a program with the Dutch postal service to fight loneliness of elderly people. Time to start telling these stories, with a new brand positioning and tagline: Meer mens (english: “more human”).
We researched among 3000 employees and collected stories, solutions and opportunities: the most beautiful ways to help a patient, the most empathic Mediq solutions and ideas about how to humanize healthcare further. Together with Audiocollective Schick and the documentary photographer Judith Jockel we captured the most beautiful stories in a podcast and in photography.
Lemz Lokaal
July 2020. Amsterdam is open again, but due to Corona being a small business owner is more challenging than ever. Sometimes a fresh perspective or a surprising idea helps you move forward with new courage. That is why we opened Havas Lemz Lokaal, an initiative to help entrepreneurs nearby our offices with free creative ideas they can use immediately to boost their business. In 6 weeks we had the pleasure of helping 8 local entrepreneurs; from bikemakers to hatmakers and from restaurantowners to festivalorganizers.
Eye to Ear
The most beautiful project I’ve ever created: Eye to Ear — Gallery of Audible Images.
Eye to Ear is the first app that makes visual arts accessible to blind and visually impaired people. The method is based on the combination of verbal descriptions and sound interpretations, that can be controlled with different gestures. Eye to Ear creates a more comprehensive art experience. The app gives blind people the opportunity to experience paintings, drawings and photographs without the help of others.
The method is based on a 14-months of research, crafting and testing phase. Initiated, created, designed and financed by Verena Bloechl and me. In cooperation with “NOUS digital” and “Hilfsgemeinschaft der Blinden und Sehschwachen”.
Design for Visually Impaired
Visually impaired people have as much a sense of aesthetics as individuals without these impairments. While developing the corporate design and interface for the art-mediation-app ‘Eye to Ear’, Verena Blöchl and I aimed to optimize the experience for our target group without neglecting general aesthetic criteria. Regular conversations with affected people and tests with devices that simulate bad sight were methods employed during this process. Based on the feedback from our target group, we were able to gain a series of insights that confirmed or questioned commonly accepted guidelines.
Goedkoopste winkel
I accompanied Solidaridad, the world’s biggest protector of solidary economy, for over 2 years. Refreshed the client’s identity, rewrote their story and developed a number of campaigns, as well as an activation: “Goedkoopste Winkel”.
The redesign is inspired by the look of demostration posters using a hand-made illustrative style and a more hands-on and human look. The “Goedkoopste Winkel”, the Cheapest Store in the Netherlands, opened its doors on Black Friday 2019. We offered coffee, chocolate and bananas for the extremely low prices farmers receive. People could get their hands-on goods with a fair price, by voting on what is a fair way of splitting the retail price.
