Timberland
BRAND MOVIE
JAMGARDEN AMSTERDAM
Timberland helps create stronger communities through urban greening with their global Nature Needs Heroes campaign. In collaboration with Kazerne Reigersbos, one of Amsterdam Southeast’s creative breeding grounds, Timberland opened Amsterdam’s first Jamgarden. Jamgarden is a green hangout for and by the community to empower creativity — supported by the basic human needs for fresh air, calmness and greenery.
REIGERSBOS
Reigersbos in Amsterdam Southeast is a place bursting with creative talent but subject to a lack of opportunities. Maru Asmellash, born and raised in the southeast and initiator of Community Center Kazerne, wants to bridge this gap and create opportunities for local talent. Together with Maru and his community, we built ‘Jamgarden Amsterdam’, a communal garden to spark creativity and empower entrepreneurship and diversity, next to the community center. It’s the first initiative for the young community of Reigersbos in 10 years.
Everyone who participated in the project has their roots in the neighborhood: Maru Ashmellash (creative partner), Safi Grauuw (director), Yung Nnelg (soundtrack) as well as a whole team who crafted the garden with the support of Timberland.
