LOGO

1 Stadhouderskade is a branding project for one of Amsterdam’s most iconic buildings, an eponymous 100-years old brick pile based in the heart of Amsterdam. The building gives shelter to four interdisciplinary companies: AMP Amsterdam, Kult&Ace, Havas Lemz and Havas Media. These agencies, all routed in the buzzy communication industry, are keen on their social togetherness, collaboration and collective events.

The design is inspired by the charming divergence between the monumental shape as well as the classical appearance of the building and the vivid and contemporary day-to-day routines of its inhabitants. The letters of the same quote the charismatic, white window shapes that stand out from the massive block construction.