Tenzinger
BRAND MOVIE
TENZINGER
Tenzinger, a healthcare data company, is a vivid player, passionate about tackling outdated conditions in Dutch healthcare. Tenzinger combines future-proof expertise in the fields of technology, data and healthcare and offers software & design solutions for the challenges of tomorrow.
BRANDIDENTITY
We redesigned Tenzingers identity from A to Z, starting with a logo form that accentuates the “plus” as a sign of care, data, and optimism. Tenzinger’s new color appearance is inspired by “human colors” (pink, yellow, nude) and tech-colors (blue). Galano Grotesque, geometric shapes and neutral tones round off the identity and create a balance between charming playfulness and objectivity.
THE TEAM
Brand Identity and Design Direction: Katharina Goetzendorfer, Copy: Susan Zwijgers, Art Direction: Katharina Goetzendorfer, Strategy: Jens Bezmer, Executive Creative Director: Pepijn Rooijens